The Vertebrae lure is the brain child of Joe Micelli, an avid surfcaster for many decades. Like many others, from the Rockaways to Montauk he has spent thousands of hours honing his craft. There is deep admiration for the craftsmanship and design that goes into the solid lures that have become legacy standards among the fishing community. He was also intrigued by the concept of jointed lures but was always disappointed with their inability to reach the fish, inaccurate casting, and their limited number of joints.
Joe has an extensive professional background in mechanical engineering. As a business owner he was a machinist, tool&die/mold maker, and casting/foundry expert for over 30 years. His experience combined with his passion for fishing spurred the concept of Vertebrae Lures.
The research started over 20 years ago but had to be shelved due to the demands of the business and everyday life (not to mention fishing priorities !!). Eventually the development the vertebrae lure was revived. After 2 1/2 years of R&D to develop the concept, materials, and method of manufacture the vertebrae lure became a reality. We are extremely pleased that the lure surpassed our expectations.