Supplying you the finest fishing equipment since 1973.
Lures
〰️
Rods
〰️
Books
〰️
Wading Gear
〰️
Hooks
〰️
Apparel
〰️
Lure Bags
〰️
Beach Equipment
〰️
Rod Building
〰️
Terminal Tackle
〰️
Tools
〰️
Lures 〰️ Rods 〰️ Books 〰️ Wading Gear 〰️ Hooks 〰️ Apparel 〰️ Lure Bags 〰️ Beach Equipment 〰️ Rod Building 〰️ Terminal Tackle 〰️ Tools 〰️
Featured Products
Whether you are new to the sport or an old salt, there’s plenty of great gear we recommend for fishermen alike. We’ve hand selected these items as those that can be key lures, gear, or accessories for your time out in the water.
![00ebb2_5454ec6a23d34c6fa5435d17cd89f566~mv2[1].jpg](https://images.squarespace-cdn.com/content/v1/5fee01bbfbf14e2399f0ebdd/1625797821441-952AUT4WNZ26B36NTC9U/00ebb2_5454ec6a23d34c6fa5435d17cd89f566%7Emv2%5B1%5D.jpg)
![HOVMC9626[1].png](https://images.squarespace-cdn.com/content/v1/5fee01bbfbf14e2399f0ebdd/1625881486567-KP9874W2DXR2CYJ718IE/HOVMC9626%5B1%5D.png)
![FATEEL5-all[1][1].jpg](https://images.squarespace-cdn.com/content/v1/5fee01bbfbf14e2399f0ebdd/1626543696347-9KKMMTE4EQJPJXZ7MAVH/FATEEL5-all%5B1%5D%5B1%5D.jpg)
![LUCCPP-04[1][1].png](https://images.squarespace-cdn.com/content/v1/5fee01bbfbf14e2399f0ebdd/1631967324954-69EWPMH557Y7XOEOB5QN/LUCCPP-04%5B1%5D%5B1%5D.png)
![10-SplitRing[1].jpg](https://images.squarespace-cdn.com/content/v1/5fee01bbfbf14e2399f0ebdd/1633037924464-VMZOPRJ7OVR7D9D0J47P/10-SplitRing%5B1%5D.jpg)
New Items
These products are the latest and greatest to arrive in the shop. Manufacturers continue to innovate and we’re proud to share their newest gear.
Featured Categories
Explore Lure Bags
Start Fresh
-
The more popular rod style for the surfcaster today. Pick your size, action, and match it to your favorite reel for many years of service.
VISIT -
A popular style for baitcasting or long distance surf fishing, the casting or conventional rod has smaller guides and is optimized for baitcast and conventional reels.
VISIT -
If you fancy complete customization, building your own custom rod may be for you. Many popular rods are available in a blank, allowing for custom guides, wraps, and butt designs.
VISIT
Prepare for Battle
-
The basic tool needed to catch any fish. Choose treble, single, dressed, and more. Hooks for rigs, lures, and more.
VISIT -
Easy, premade bait rigs are an excellent tool for many surf fishermen. Just add weights and bait and you’re cookin’.
-
When fishing, especially at night, ease of lure change can be key to finding the right lure to match what the fish may be keyed in on.
-
Leaders are the last few feet and can make all the difference in catching and landing your personal best.
